Avis Mobile Select
Avis wanted to build a new feature into its mobile app that made the car rental process seamless for its members by allowing them to select their car and exit the parking lot without staff intervention.
END-TO-END
Where We Stepped In
Creative
Product/UX
Marketing
Creative
from start to finish
From the onset, our creative team brainstormed and tested several product names to better represent this new product feature.
Our marketing and design team created key marketing assets to educate the sales team and customers.
- Product naming
- Collateral design
- Lorem Ipsum
Product / UX
Lorem Ipsum Catchy
Positioning of various product attributes
Bridged the gap between operations and IT
surveyed beta testers, customers, and employees
Our happy customers line
Lorem Ipsum Dolor Amet
Bob Name
Title Title
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed auctor turpis eu arcu sagittis, id sagittis justo suscipit!”
Person Name
Title Title
“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed auctor turpis eu arcu sagittis, id sagittis justo suscipit.”
The Final Product / Result:
The result was a new feature in the Avis Mobile app that notifies members upon flight arrival to access available cars and upgrades before arriving at the rental counter. Members could review vehicle features, filtering by specific attributes and reserve the best car available for their needs. All of this took place within the Avis Mobile app and allowed members to completely bypass the rental counter. At the same time members felt more empowered by choosing their own vehicle and Avis gained operational efficiencies.
One of the biggest values customers found was the Express Exit Gate feature which allowed members to simply scan a QR code in the app to open the exit gate automatically. These two new features combined to make their car rental experience one of the fastest in the industry from flight arrival to leaving the rental lot.