Product Strategy and Execution

Product Strategy & Execution

A new business begins with a solid and tested strategy. This means you need to move from higher level market sizing activities, into executable product plans. At Teem we put our venture building experience to work so you can get into development and launch as quickly and efficiently as possible. 

Product Strategy

  • Value proposition refinement: workshopping, target audience research, persona creation, value proposition testing
  • Feature selection: refine launch features, key roadmap priorities, feature & time tradeoffs, feasibility analysis
  • Go to market planning: Pricing approach, high-level business model with unit economics, launch market recommendation
  • Product execution strategy: Competitive landscape review, vendor/startup identification, build-out estimation, make or buy analysis

Product Execution

  • Product management: requirements definition, MVP and Roadmap prioritization, scrum management
  • UX: Prototyping for mobile and web UX experiences, user testing
  • Design: Logos, branding approach based on personas, design language, and screen creation
  • Vendor selection: review of new build, white label, and partner-oriented solutions; vendor negotiation and contracting as required
  • Detailed build-out estimation: product architecture, front-end(s), back-end, reporting, billing integration, and cloud management services
  • Development: management of development, oversight of execution based on product requirements, vendor management